Salvation Army needs $15 million
With donations from individuals and companies across the island, the Salvation Army hopes to raise $15 million dollars over the next seven weeks to assist more than 15,000 families during this Christmas season. The Bank of Nova Scotia is the first company to take on the challenge by contributing $1 million at The Salvation Army Christmas Kettle launch held recently at the Scotia Centre, downtown Kingston.
Jacqueline Sharp, president and chief executive of the Scotia Group, used the opportunity to throw out a challenge to the rest of corporate Jamaica to join the fundraising effort. She said that for Scotiabank, giving back has always been part of their commitment to developing individuals and communities.
"It is for us, the more fortunate, to look beyond ourselves and reach out to others whose circumstances are worse than ours. Scotiabank is privileged and honoured to stand with The Salvation Army," Sharp said.
Give Good Drive
In 2013, Scotiabank staff supported the effort with the launch of the Give Good Drive which encouraged staff members to donate food products to the cause. This will continue throughout Scotiabank branches across the island. Massy Trading's Julian Lazarus was also on hand to show their support with a contribution of food items from their line of products.
The festivities surrounding the launch included performances from The Salvation Army School for the Blind Choir, the cadets, the Bank of Jamaica singers, and the Scotia Singers. The atmosphere was further heightened with the arrival of a Jonkanoo group, whose drumming and antics added new dimensions to the activities.
Scotiabank joined forces in 2001 with The Salvation Army who, with their red kettles and jingling bells, have become synonymous with Christmas. Donations will go a long way to helping needy families, shut-ins and the homeless.