Sat | Dec 3, 2016

Nestlé creating value for society

Published:Monday | December 1, 2014 | 12:00 AM
Jürg Blaser, Nestlé Jamaica's country manager, highlights the nutritional value of the brand's low-fat milk. - Photos by Ian Allen/Photographer
Nestlé's Charmaine Smith engages the audience at the recent media promotion.
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Keisha Hill, Gleaner Writer

At a recent presentation, Nestlé Jamaica executives unveiled the products and services offered by the company in Jamaica and the Caribbean. Nestlé, a Swiss multinational food and beverage company headquartered in Vevey, Switzerland, is the largest food company in the world measured by revenue.

Their products include baby food, bottled water, breakfast cereals, coffee, tea, confectionery, dairy products, ice cream, food, pet food, and snacks. According to Nestlé Jamaica's country manager, Jürg Blaser, for a company to be successful over the long term, it must create value for shareholders and value for society.

"We have to ensure rural development and the importance of small entrepreneurs and small farmers. These are the suppliers for our products, and we have to ensure the overall well-being of our farmers and the persons who are at the base of our operations," Blaser said.

According to Blaser, a healthy lifestyle requires a responsible choice of varied, enjoyable and tasty food. None of Nestlé's more than 8,000 products is launched for consumption unless the nutritional properties are properly tested.

"It is a global initiative that we ensure that all our products have the right nutrients to make them tastier and healthier. We also encourage persons to eat in moderation and inject some level of physical activity," Blaser said.

Twenty-nine of Nestlé's brands have annual sales in excess of US$1.1 billion, including Nespresso, Nescafé, Kit Kat, Smarties, Nesquik, Stouffer's, Vittel, and Maggi.

Nestlé has 447 factories, operates in 194 countries, and employs some 333,000 people. It is also one of the main shareholders of L'Oreal, the world's largest cosmetics company.

Nestlé has had operations in Jamaica for more than 70 years and its corporate initiatives include sponsorship of the Schools Wellness Fiesta, the Nestlé Breakfast Programme. The company is also a strong supporter of corporate wellness as it believes in enhancing the performance and productivity of all employees.

Nestlé remains committed to providing tasty and nutritious food and beverages that nourish and improve the lives of Jamaican consumers through nutrition, health, and wellness.

keisha.hill@gleanerjm.com