The ever expanding CPJ
The journey of Caribbean Producers Jamaica Ltd (CPJ), now celebrating 20 years of satisfying the consuming public through efficient distribution of its raft of products to the service industry throughout the region, is a story of sheer determination and strategic planning.
Renowned as one of the fastest-growing food-service distributors in the region, CPJ, led by businessmen Mark Hart and Tom Tyler, the Montego Bay-based firm has been the mainstay of some of Jamaica's largest hotel chains, including Sandals Resorts International, Holiday Inn, Rosehall Resorts, and the Riu Group, among others, along with several restaurants and some fast-food outlets in Jamaica, which saw them selected consecutively for the Purveyor of the Year awards from the Jamaica Hotel and Tourist Association.
A demand for their international wines and spirits in the wider retail market saw the formation of a retail sales division in 2003, and while CPJ has grown from the days of supplying toilet tissue and a few canned products to become arguably Jamaica's number-one wine and spirit distribution firm, they then ventured into the Antigua and Barbudan, Grenadian, and St Maarten markets, and recently established a joint venture distribution centre in St Lucia, a joint partnership with the Du Boulay's Bottling Company.
While maintaining its footprint within the hospitality sector, its products now command a fair share of the domestic market and consumers can select from a wide range of the world's favourite brands, grocery items from Blue Diamond, Sunpac, Alouette and Roland; seafood products from Blue Star and Sprint Gold; dairy items from Cambozola and Monterey Jack; plus a vast range of beverages, spirits and wines.
CPJ is also the exclusive distributor of Certified Angus Beef CAB(r) brand, while lamb is imported from Australia and Turkey, duck from North America, and a choice selection of our locally produced pork and poultry is also into the production of bacon, sausages and select cuts of meat. From its beverage factory it produces boxed juices, a variety of frozen drinks and dispensers for hotels.
Breakthrough in overseas markets, expansion in product lines, and new investments in manufacturing capacity are all important developments that have helped the company meet its revenue targets. Symbiotic business partnerships have been forged to drive sales and spread overhead.
The CPJ Market provides individuals with an opportunity to purchase the wide range of food items that would normally reach them through the company's distributive and retail network.