Sat | Dec 3, 2016

Jamaica Yellow Pages new offering targeting advertisers

Published:Monday | January 5, 2015 | 12:00 AM
Contributed Photo Director of Sales at Jamaica Yellow Pages, Ladianne Wade (left), shares a moment with Donette Suckram (centre) marketing consultant at Quality Dealers Ltd and Yaneek Page, executive producer of 'The Innovators' and managing director of Future Services International
Contributed Photo The ladies of Jamaica Yellow Pages enjoyed the wine and company at the launch of the 2015 Jamaica Yellow Pages Directory (from left) are Tshani Jaja, marketing manager; Keisha-Maria Cools-Lartigue, assistant product manager; Carla Powell, marketing director; and Sheryl Robinson, senior graphic arts supervisor.
Contributed Photo Part of the team behind Augmented Reality at Jamaica Yellow Pages took a break from the festivities. Hanging out are (from left) Carou Ralph, digital team supervisor; Rasheed Girvan, digital manager; Tshani Jaja, marketing manager; and Roger Lewis, director of innovation.
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Jamaica Yellow Pages is further targeting advertisers with its 2015 directories.

This with the addition of the new augmented reality feature. The technology behind it creates virtual images for the user via their smart phones and tablets. By downloading the app Layar, to view specially marked pages throughout the directory, consumers get life-like computer generated images providing them with additional content about a product or service. Augmented Reality is extremely useful for advertisers, as it enhances the perceived value of products, services and brands. This technology utilises sound, video, graphics and/or GPS data.

At the launch of the directories, director of Sales at Global Directories, Ladianne Wade spoke to the benefits of Augmented Reality to advertisers.

"Augmented Reality can be used for long-term or short-term promotional use ensuring that the money spent by advertisers is best optimised and gives them a competitive edge," she said. "When a client has an augmented reality ad in the directory, they also have the liberty of changing the audio-visual component of their ad while the print remains the same."

Director of Publishing and the Jamaica Manager at Global Directories, Lester Garnett said in addition to Augmented Reality, and the magazine-style covers, the directory boasts new features.

"The lifestyle section provides a wealth of related information, with an increased menu selection, readers can now see the menus of their favourite restaurants," he said. "The Island Pages now provide richer content having improved on the knowledge of our history, culture, food, shopping, entertainment, real estate, hotels, and the natural beauty of Jamaica, providing a great resource for our local and foreign users as well as tourists and schoolchildren."

Jamaica Yellow Pages is a part of the regional company Global Directories, which publishes 15 telephone directories across the region.