'Cliff Hughes On-Line' a pioneering success
IN JULY 2014, Power 106 FM launched its new midday talk-show programme 'Cliff Hughes On-Line'. Seven months later, the show has increased its audience share by 150 per cent.
The partnership, which has been established between Power 106 FM and Hughes, is really a pioneering move in the industry.
Newton James, managing director of Independent Radio Company and conceptualiser of the show, recruited Hughes due to confidence in the veteran broadcaster's abilities.
From the beginning, James stated that he had no doubt about the viable performance results to come from 'Cliff Hughes On-Line'. He said the decision to recruit Hughes as host was a media research-driven decision.
Since its inception, it has enraptured the public and intrigued its listeners, and James is very pleased with the performance to this date.
"I have been a great listener of the show, and what has impressed me is the large number of new callers, and also, the contributions that I hear are extremely valuable," James said. "We have a theme for this show, which is 'Talk Radio For All Jamaicans', and when you listen to the show, I think the content reveals the theme."
James said Hughes is an extraordinary talk-show host.
"I think his experience as an independent, fearless journalist stands him in very good stead because people of every stripe are quite happy to call and engage him in conversation about any issue. I want to congratulate Mr Hughes because he is doing a tremendous job - both Mr Hughes and the team that works with him."
Jesse Blake, producer of 'Cliff Hughes On-Line' is passionate about the programme.
"I am in awe of the show's performance. It has surpassed every expectation I have had," he said.
He expressed that every day the team arrives at work excited and there are never enough hours in the day for what they do. He attributed much of the show's success to the callers who participate, the discussions, the guests and their contributions to the programme, the special features of the programme, and, of course, the enthusiasm and vibrancy of the team.
The call-in radio show focuses on addressing a large spectrum of issues that affects the public. All callers are given their due time since the show has no political lean.
Callers have expressed great satisfaction.
"Cliff understands well," says one caller. "He runs an excellent show. He is reasonably balanced. He can tear politicians to pieces and then speak to them the next day on his show as if nothing happened."
"He is levelled," says another. "He can hold a sensible argument with anybody."
Hughes said he is pleasantly surprised at the surge in the numbers.
"I didn't expect to see such a massive increase in listenership because the programme is only seven months old, but I am thankful," he said. "It is a start that we should build on. We shouldn't get complacent about it."
When asked what it is about the show that people like so much, Hughes said he couldn't be certain.
"I just give it my best. I've made a deliberate effort to listen to all my callers' views," he said.