Digicel apologises to student-athlete Raheem Robinson and family
Telecommunications company Digicel has complied with the demand made by the mother of student athlete Raheem Robinson for the company to apologise for its un unauthorised use of his image during the recently held ISSA/Grace Kennedy Boys and Girls' Athletics Championships.
Digicel has also complied with a request to issue a letter to Robinson and his family which states that he is not being sponsored, nor is he associated or a brand ambassador for the company.
In its apology, Digicel said it regrets any impression which may have been created by the publication of his image and apologised for any inconvenience that may have been caused as a result of its actions.
Robinson and his mother wrote to Digicel through their attorney, K. Churchill Neita, complaining about the publication of the schoolboy’s image in advertisements in both national newspapers as well as on Digicel’s facebook page.
Concerns were raised by Robinson and his mother that Digicel’s action could hurt his chances of taking up a scholarship in the United States and by extension his career as an athlete.
Speaking with our new centre Neita said Robinson and his mother are satisfied that any possible obstacles which could have prevented the schoolboy from taking up a scholarship overseas have been removed.
The attorney further said Digicel’s apology and clarification has been communicated to the relevant university.