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Trafalgar Travel hosting sale to mark 20th anniversary

Published:Thursday | June 4, 2015 | 12:00 AMDaviot Kelly

As part of its 20th anniversary celebrations, Trafalgar Travel Ltd will be hosting a six-hour sale at all its locations islandwide today.

Head of Trafalgar Travel, Conrad Graham, said customers are in for great deals as tickets purchased today between 8:30 a.m. and 2 p.m. will be nicely discounted.

"Some of the airline carriers are working with us, we will have special fares ... and those fares can't be beaten," he said confidently. "It's like giving back something to our clients." Graham noted the festivities have been in the planning for about a year and will be an enjoyable affair.

"People who come into our offices during the day will get cake and drink," he said. "We will have spot prizes and so on, apart from being there to purchase airline tickets at discount prices."

The sale is the culmination of a series of events to mark the anniversary. On Sunday, May 31, the company had a church service at Ocho Rios Anglican Church, which, Graham said, saw excellent attendance despite the inclement weather.

"The pastor used our tagline, which is 'quality service and quality relationships' and built a sermon around that," he said. "Then we had a brunch for staff and family." Graham admitted that over the two decades, Trafalgar has had its challenges.

"There have been good years and there have been bad years," he said. "There were a few years where we didn't know if we would survive and we've had to make adjustments." One major adjustment was embracing the new technology.

"We have used that technology to build solutions so that we are now able to offer to our clients the best deals possible," he said. "We have invested in an IT department, with our own programmers. So we build software solutions for a number of major companies."

Despite branching out, Graham said selling airline tickets was still at the heart of Trafalgar's business. And business isn't slowing, as he feels people are travelling more now, even though tickets globally have become more expensive.

"I think we have grown tremendously over the 20 years. We started out with three members of staff and we now have more than 100," he said. "Business continues to grow, people continue to travel. People have found different ways of travelling." He said Trafalgar has had to adapt how they distribute their product, noting in the past travel agents and customers had to wade through huge catalogues looking for the best options.

"Now you have the Internet and other databases that we can use that aren't available to the general public so we can provide information quicker," he said. "That's how the business has evolved. I easily see this business continuing to grow. It's a viable business, because people travel a lot."

Trafalgar Travel Limited specialises in flight bookings, hotel accommodation, ground transportation, cruises and tours. The company has more than 10 locations islandwide.