Wed | May 24, 2017

Basking in SkoolAid Success

Published:Friday | September 11, 2015 | 9:00 AM
Boys got haircuts at the FLOW Skool Aid back-to-school fair.
From left: Carlo Redwood, head of marketing and products at the new FLOW; entertainer Beenie Man; Denise Williams, director of government and corporate affairs; and Stephen Miller, sponsorship manager, snap a photo at the recent FLOW Skool Aid.
Garry Sinclair, managing director of FLOW, speaks with Miss Universe Jamaica 2015 Sharlene Rädlein.

Many are still talking about the recent staging of the annual Skool Aid back-to-school event hosted at JamWorld in Portmore. It was also the largest to date, with approximately 35,000 patrons in attendance from the Portmore municipality and surrounding areas.

Among the improvements at this year's staging was a bigger and more comfortable health and wellness area, where nearly 1,000 children received general medical and dental checks, including teeth cleaning, immunisations and school medicals.

Patrons were also treated to television programming on large screens installed in the area as they waited.

"The increased attendance we saw this year is based on a relationship of trust and reliance that has been developed with our company over the past six years as far as providing critical back-to-school assistance is concerned. As we go forward with our new company, we intend to build on and encourage this trend in the coming years." said Carlo Redwood, head of marketing and products at the new FLOW.

"FLOW Skool Aid will remain a permanent fixture on our yearly calendar as we seek to provide assistance in a tangible and meaningful way to our children and to support their education. This is something that we are passionate about and we will be looking for even more ways to improve year over year," he added.