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Marketing Specialist to Address Ardenne Sixth Form

Published:Monday | September 21, 2015 | 12:00 AM
Dave Rodney

Ardenne Principal Nadine Molloy has a new vision for her sixth-formers this year. As she continues to create a space where students get straight As, she is also insisting that graduates must be relevant to the developmental needs of regional and global communities.

One of the many ways that principal Molloy is enhancing the sixth-form experience at Ardenne is through the school's Sixth Form Development Hour and the more intellectually skewed 'Distinguished Lecture Series', where industry leaders are invited to address and engage sixth-formers on current hot-button topics and issues.

On Wednesday, September 23, Dave Rodney, a former head boy, media marketing specialist and co-president of Images LLC, a media marketing firm in New York, will address a group of some 300 sixth-formers on the value of entrepreneurship in today's volatile and ever-changing business world.



Rodney is a multilingual, trailblazing media-marketing consultant, author and freelance writer who regularly orchestrates United States (US) network television promotional opportunities for Jamaica and the Caribbean, creating increased brand awareness for several high-profile companies, including Grace Foods, Western Union, Jamaica Tourist Board, Breezes Bahamas and Rhum Barbancourt, Haiti's leading export.

Rodney has also anchored several high-profile international media-driven events in Jamaica, including Motown's Soul by the Sea, New York's Hot 97 Hot Nights, MTV Spring Break, and the HBO Sinbad Soul Music Festival, one of the most profitable events of its kind ever held in Jamaica. He has also been credited with generating the first signing of a reggae artiste to the US major label, Atlantic Records.

At Ardenne, apart from excelling academically, the new sixth-formers will be groomed to become industry leaders and to become creators of jobs and generators of opportunities for growth. The school sees the 'Distinguished Lecture Series' as one of the areas that will foster and cement a spirit of self-reliance and entrepreneurship.

"Our objective is to create greater exposure and awareness on a range of important issues that impact on the lives of students", Molloy told The Gleaner. "We are doing the lectures in a formal breakfast setting, and, so far, we have had rave reviews from guest lecturers and alumni, who are our specially invited guests.