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JLP blasts PNP too ... says Comrades took prosperity tagline domain

Published:Tuesday | September 22, 2015 | 9:34 AM
According to the JLP, the People's National Party had first purchased a domain with the Labourites' campaign slogan 'from poverty to prosperity'.

It appears that the decision by the Jamaica Labour Party (JLP) to buy an Internet domain name with the words 'Portia Simpson Miller' is part is a political tit-for-tat.

According to the JLP, the People's National Party had first purchased a domain with the Labourites' campaign slogan 'from poverty to prosperity'.

The JLP says the PNP bought the Internet domain name www.FromPovertytoProsperity.com on August 24.

The JLP has released a statement condemning the actions of the PNP.

The JLP statement uses many of the very same words and phrases cited in an earlier release from the PNP bashing the Labourites for buying the domain name www.portiasimpsonmiller.com.

According to the JLP, it is a cowardly act of desperation to gain traction and relevance to drive traffic to the PNP's failed policies.

READ: PNP upset as JLP buys Portia Simpson Miller Internet domain

"The party views the PNP's actions as immoral and unethical and reflective of a party that is bankrupt of ideas that will use the immense popularity of the Poverty to Prosperity tag to seek to shore up its flagging brand", said a JLP spokesperson in a statement.

The JLP release continued: "Fresh on the heels of a dismal conference on the weekend, the Prime Minister has now clearly resorted to "piggybacking" on the internationally and locally reputable tagline in order to get an audience."

The JLP said the tagline 'From Poverty to Prosperity' was first used by Prime Minister Bruce Golding in 2011 and then by Opposition Andrew Holness in his Budget presentation and other contributions by members in 2014 and 2015.

Government MP Dayton Campbell recently used the slogan in Parliament and has claimed publicly that the JLP was seeking to capitalise on it.