Supreme Ventures spending US$1M to establish new sports betting platform
Fresh after news that it is one of two bidders for the state-run horse racing promotions company Caymanas Track Limited, Supreme Ventures Limited (SVL) has started the roll-out of a new technology platform, IFLEX, for its sports betting operations.
The significant investment is being implemented in conjunction with SVL's technology partner for sports betting - INTRALOT.
The roll-out started last Tuesday after SVL spent time preparing its staff, agents and the terminal operators on the front line to deliver the new offering, which provides a huge jump in betting options and leagues, combined with live betting throughout events.
"The IFLEX betting platform project is worth over US$1 million and will see investment in a state-of-the art, innovative, robust and high-performance betting solution that meets the growing demands of the international gaming industry," said Brian George, president and CEO of SVL.
"It is an excellent ... platform that supports both the current retail and future Internet channels, allowing customers to move beyond the compromises of the current generation of betting technology," added George.
According to George, the new IFLEX technology platform is an easier interface for JustBet agents to sell SVL's offering and grow retailer income.
He said the platform will also allow for faster transaction processing, the addition of social space gaming and entertainment content, and will take the gaming industry into a new realm, with content similar to that offered in North America and Europe.
"We took the time to get this right and will continue to make our mark in Jamaica's gaming industry with innovative and creative gaming content to suit the market's needs. The new IFLEX technology platform will also pave the way for our mobile gaming delivery, coming soon," said George.
IFLEX is an integrated all-inclusive solution for the management of betting activities, including game engine, content management, auto feed, live betting, betting content data management, risk analyser, risk management and back-office applications.
It provides complete sports betting management through extended functionalities to define competition, games, odds, handicaps, and more.
There is also real-time monitoring of betting trends and potential liabilities.
SVL started gaming operations in 2001 and is listed
with Caymanas Racing and Entertainment Limited as the two bidders for CTL.
It is expected that the preferred bidder will be identified and recommended to the Ministry of Finance and Planning and to Cabinet for approval by early next month.