NCB fêtes clients
An increase in "more on the go services" for 2016 is the pledge of one of Jamaica's leading banks, as it wishes customers a Merry Christmas and a prosperous New Year.
National Commercial Bank (NCB) Chief Digital and Marketing Officer Nadeen Matthews has revealed, "Customers will recognise an increase of digitalisation services on offer, making busy clients' lives a lot easier and stress-free for 2016."
Responsible for the organisation's digital transformation, marketing and communications and managing a team of 25, Matthews told The Gleaner, "We have increased our focus on digitalisation in a big way for 2016, and we have quite a few exciting things in store," she said.
"Starting in January, the public will see our roll-out, including advertisements marketing some of our new products and services such as our new 'bank on the go' service. This is going to be a tremendous success from a customer's standpoint. We will also be researching how to make our customers' lives easier and how to make banking more affordable and convenient. Everybody wants to save time and save money," Matthews noted.
Matthews, who joined NCB IN 2010, spoke to The Gleaner at NCB's recent client-appreciation event, held at Blue Waters beach club in Falmouth, Trelawny. She said the inspiration behind the day dubbed Sunsoir: The Golden Epoch is due to events planner Knotts-Francis Eventures, led by Tricia Knott- Francis. They were inspired by NCB's Visa Gold campaign. "Our new Visa Gold product offers customers the most cashback in the market. It is like going gold wherever you spend; at the gas station, or every time you pay your utility bills, you get cash back. It's fabulous, just like the party."
She said the aim of any of NCB's appreciation events is for customers to have a fabulous time. "Every year we look forward to the financial year end because it demonstrates how employees have worked hard and the performance shows that. Most importantly, NCB would not be here without our customers, So our end-of-year party allows us to spend time with our customers and celebrate our success together."
Echoing Matthews's sentiments, Group Managing Director Patrick Hylton said, "NCB wants to show our appreciation and we want our customers to have fun and also get them prepared for the festive season. We want our customers to recognise we value them and value their business and this is just one of the ways the bank demonstrates our appreciation."
Referring to the highlight for their banking year, Hylton, who has led the island's largest commercial bank to achieve record growth in profitability said, "NCB has been able to perform very creditably despite the challenges. We have demonstrated industry leadership as an organisation, but most importantly, we have firmly established ourselves as the leading financial services organisation in Jamaica."
For 2016 Hylton said, "we have a lot planned in the areas of innovation and improving services quality; innovating to make things easier and make customers' financial transactions hassle-free. We wish everybody a merry Christmas, happy New Year, great health and prosperity."