Tue | Oct 17, 2017

SOS Children's Village tops Courts Facebook contest

Published:Monday | January 11, 2016 | 12:00 AM
Suzanne Campbell, brand manager, is flanked by Reverend Robert Thompson (left) and Chairman Keith Sangster of The Wortley Home for Girls.
David Mair, executive director, Food For The Poor, smiles broadly as he accepts the third-place award from Courts marketing officer Carolyn Chuck.
Suzanne Campbell (right), Courts brand manager, presents the first-place cheque to SOS Children’s Village National Director Nadine Williams (left), and Village Director Marcia Brown at the recent Love For Likes competition prize-presentation ceremony.
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The SOS Children's Village has come out winners in the Courts Jamaica 'Love for Likes' Facebook competition.

Courts Jamaica is constantly finding ways to innovate and enhance the overall experience of the brand. Hence the team thought it fitting during the just-concluded Yuletide season to find a unique way to simultaneously give back and to grow the company's fan base. Three worthy causes, the

SOS Children's Village, The Wortley Home and Food for the Poor, allowed Courts Jamaica to use their charities to drive traffic to the Courts Facebook and Twitter pages for two months, by employing the Love for Likes campaign. Persons who were interested in supporting the three proposed charities were asked to 'like' the Courts Jamaica Facebook page and then vote for their favourite charity for funds to be donated to them. The initiative ran from September 28 to November 27, 2015.

The Courts Jamaica social media following grew from 92,269 fans in September to 97,153 in October, and then further increased to 101,922 in November. At the end, SOS Children's Village received the most feedback with 645 votes, followed by The Wortley Home for Girls with 512 votes and Food For The Poor with 437 votes. The presentations were made to the organisations recently.