Wed | Sep 20, 2017

Tortuga Rum Cakes Now an International Favourite

Published:Monday | February 1, 2016 | 2:00 AM
Monique Hamaty-Simmonds, director of brand development, Tortuga International Holdings Limited, on a previous Home Shopping Network set.

A feature on the Caribbean-produced Tortuga Rum Cakes aired on the United States-based Home Shopping Network on Tuesday, January 5, has resulted in the product being named one of four 'Favourite Foods' on the network and 1,000 orders received within the first 10 minutes of the show. HSN has a viewership of 100 million in the US and internationally.

Monique Hamaty-Simmonds, director of brand development for Tortuga International Holdings said the feature showcased the Tortuga Rum Cakes as, "a decadent treat coming directly from the Caribbean and delivered to the purchaser's doorstep".

"The HSN fans have always been extremely receptive to our Tortuga Rum Cakes and the partnership gives us an outstanding opportunity to promote the brand to more than 100 million viewers. This is a very exciting start to the New Year and we look forward to continued success in 2016 as we add new products to our list of offerings," she noted.

Last fall, Tortuga Holdings International was granted a licence by the US Government to import Tortuga's newly packaged and rebranded five-year-old rum and 12-year-old rum into that country and began discussions with US liquor distributors and brokers for placement of the new-look rums in 2016.

Last year, the product won Gold from The Spirits Business magazine. In addition, the Tortuga Rum Cakes made their debut on the shelves of two of the US's largest wholesalers - Costco and Sam's Club (a division of Walmart). Additionally, they are now available at 50 of the 113 US stores operated by Total Wines & More.

The Tortuga brand is popular among the more than 20 million tourists who visit the Caribbean and cruise ship passengers. Tortuga Rum Cakes are the world's number one selling rum cake and has been named the 'Best Cruise Souvenir' by Porthole Cruise Magazine for 11 consecutive years. A variety of Tortuga products are sold in gift shops, as well as specialty food departments and gourmet stores throughout the Caribbean and North America, as well as on-board gift shops on nearly 100 cruise ships.

Founded in the Cayman Islands in 1984 as the Tortuga Rum Company, Limited, Tortuga International is part of the Jamaica Producers Group of Companies and has bakeries and other operations in Grand Cayman, Jamaica, Barbados and The Bahamas. The company's Miami, Florida subsidiary, known as the Tortuga Rum Cake Company, handles sales, marketing and worldwide distribution.

For more information, see www.tortugarumcakes.com or call toll free 1-877-486-7884.