Thu | Sep 21, 2017

New Course for Learning For Life Students

Published:Thursday | February 4, 2016 | 2:41 PM
From left: Levaughn Flynn, senior communications manager - Red Stripe Stripe; Odaine Wilson, student of Learning for Life programme; Rodney Kingstone, manager for reggae artiste - Gentleman; Shantell Hill, 'Shanz' Hill, founder of DatzMyDj Entertainment Development Agency; Gentleman, Mackada Burke - student of Learning for Life programme, Victor Lewis - Manager for Ky-Mani Marley, pose for the camera.

Red Stripe’s Learning for Life programme which provides skills-based education and gives participants the opportunity to become more productive members of society introduced a new course focused on entertainment management over the last month.

The new course, launched recently, was headlined by international musician, German Reggae recording artist, Gentleman and actor Ky-Mani Marley's manager, Victor Lewis. Both spoke to students about the upcoming collaborative album - Unity TRU Conversations with Ky-Mani Marley and Gentleman and gave insights on doing business in the Entertainment Industry.

 Lewis commended Red Stripe for this Learning For Life Initiative noting that it is a great way to educate young people about the various areas of business to become more aware of and by extension become productive members of society. Gentleman was equally excited to share his experiences with participants.

The programme emanated from long held concerns that the formal training of entertainment business roles such as talent managers, booking and licensing agents, social media marketing specialists for entertainment, tour and technical support and royalty associates are limited in  Jamaica .

Ms. Shantell Hill of Dats My DJ Entertainment & Development Agency, who runs the programme, was quick to point out that, “the programme will prepare aspiring entertainment management professionals with the skills to make a meaningful contribution to the industry and is scheduled to be completed the second week of February, following which they will embark on an internship.”

It is thought that adding the Entertainment Management program to the Learning for Life curriculum will expand the company’s culture and leisure contribution through education, by developing entertainment focused skill sets needed to increase the success of the arts and entertainment industry.

Managing Director of Red Stripe, Ricardo Nuncio echoed that viewpoint and  added that, “Having program graduates and alumnus with such training may increase future revenue streams to the talents they represent, through professional practices in branding, negotiation, distribution and publishing, digital literacy and marketing. This in turn will benefit the industry and overall economy, through increased talent revenue and earnings, placement and brand partnerships, as well as product endorsements. It really adds another great dynamic to our Learning for Life programme.”

The broader Learning for Life skills training programme which has been hosted by Red Stripe since 2008 has now trained and graduated close to 11,500 individuals in the various disciplines of bartending, entrepreneurship, hospitality and retail.