The Second Barber, Beauty Battle and Expo will be mounted by Jamaica National Small Business Loan (JNSBL) on April 10. The success of 2015's competition has inspired scores of barbers and hairdressers to participate.
"JNSBL has decided to mount a second phase of this competition based on the feedback from participants and the positive experiences which winners have been enjoying as a result of their performance in the challenges and the directions in which they have taken their businesses," said Gillian Hyde, general manager of the small-business loan company.
She pointed out that the competition will be expanded by including the new categories of make-up artists and nail technicians. There will also be three eliminations in the counties of Cornwall, Middlesex and Surrey. These changes are based on recommendations from the assessment of the inaugural event.
"In addition, we have included a schools' element to be mounted on March 19 at a venue to be announced, and our objective here is provide a context in which students learning to enter the beauty industry can showcase their budding talents," she added. Hyde recalled that the idea for the 2015 competition emerged from a conversation between Earl Jarrett, general manager of Jamaica National Building Society, and his barber.
Sly Scott and Lakayda Brown were the winners of the barber and hairdresser competitions, respectively.
Jason McNeish, chairman of the Barber and Beauty Organising Committee, said, "We decided to include the categories of make-up artists and nail technicians because we wanted to invite the entire beauty sector to participate in our competition, business training sessions, and expo."
The first elimination in Middlesex will be in Mandeville on March 7. For Cornwall, it will be held in Montego Bay on March 14, and final eliminations for Surrey are on March 21 in Kingston. Semi-finalists will benefit from a seminar on entrepreneurship and planning for retirement.
To enter the contest, industry professionals and students should submit the best 'before and after' photographs of their work to email@example.com by February 19. Top entrants will proceed to the second round in which the public will be requested to 'like' their work on Facebook.
From the Facebook votes, the top 10 entrants will move on to the county semi-finals; then the top two contestants in each category from the three counties will advance to the final. Six persons in each category will compete at the expo with the winning barber and hairdresser competing against last year's winners for the 2016 championship and a share of more than JA$2 million.