Fri | Jan 18, 2019

FLOW banks on the LG G4

Published:Monday | February 29, 2016 | 12:00 AM
Jay Suarez (left), marketing executive at LG Electronics Miami, shows Stephen Price, head of retail and distribution at FLOW, some of the finer points of the LG G4 at the launch of the LG G4 smartphone at FLOW’s Carlton Store – Half-Way Tree Road on Tuesday, February 16.
Jay Suarez (centre), marketing executive at LG Electronics Miami, demonstrates one of the functions of the LG G4 to Kathy-Ann Willis and Gordon Lawrence.
LG promoter Kema Willis (centre) shows some of the features of the LG G4 to Andre Dennis (left) of C & W Business and Frankseco Yorke of the Office of the Children’s Registry.

Riding high from recent good news, FLOW is looking to continue its positive streak by launching the LG G4 smartphone.

The phone was launched in 2015 internationally and was considered one of the top handsets because of its eye-catching features, including a razor-sharp camera.

The Jamaican launch, held at FLOW's Carlton Store, comes on the heels of the company recently receiving high marks in an independent mobile benchmark study conducted by MSI Americas. FLOW topped three of four categories and was on par in the fourth. And FLOW's Head of Retail and Distribution Stephen Price believes that the introduction of the LG G4 to the company's line-up of phones will continue the good vibrations.

"With accolades such as these, our decision to partner with LG, a venerable leader in mobile and other technology, to launch and support the growth of the LG brand in Jamaica was an easy one to make, and is, indeed, an honour," he said. This isn't FLOW's first interaction with LG as, in 2015, it sold the LG G3 Stylus, which was a good seller. The LG G4 takes the game to a whole new level. Among its features are a huge battery, and a more-than-nippy processor (so your apps don't take forever to load). But it's not just for the techies.




"We know that our business customers will also appreciate the G4, which is available in handcrafted, genuine full-grain leather in six colours," Price said. The leather back and the slim arc design of the handset are two of the reasons Jay Suarez, marketing executive at LG Electronics in Miami, believes the phone has been doing well internationally and will mirror that in Jamaica. He noted that so many phones these days were flat and metallic.

"So LG thought, 'How can we make a phone that's different?'," he said. "It's not only different for the sake of being different; it's different in the sense that it is something people will want and will feel more natural. We wanted a phone that will really fit into people's lives." Aside from the phone's "comfortable elegance" (its design), and the great visual experience (with a quad high-definition screen), Suarez also lauded the human centric features. These include the Smart Notice feature that provides more personalised notifications, and the Quick Shot camera feature, where users simply double tap the rear key while the camera is off.

Price also noted that the phone, with its 5.5 inch screen is great for viewing. FLOW has upcoming partnerships with at least two significant sporting events, namely the Rio Olympics and the 2016 BPL football season in England.

"(These partnerships) will boast several treats exclusively for FLOW customers on their mobile and other portable devices." Price also noted that the LG G4 will retail for JA$60,595 plus tax, a price FLOW considers reasonable for the quality of device.