Wed | Aug 23, 2017

Jencare Skin Farm is in Safe Hands

Published:Monday | February 29, 2016 | 2:00 AMBarbara Ellington
Contributed Photo Peta-Gaye Samuda
Cathy Risden Photo These bottles of bath and shower gel were decorated by Jennifer Samuda.
Cathy Risden Photo Peta-Gaye Samuda was instrumental in the formulation of this year's Valentine's Day cosmetics collection.

Peta-Gaye Samuda grew up with a mentor in her home 24/7 and she learnt a lot about the cosmetics business from Jennifer Samuda, founder of Jamaica?s premier brand of cosmetics and full service spa Jencare Skin Farm.

In an email interview with The Gleaner, Peta-Gaye, who manages Jencare?s overseas operations, said her mother has been her mentor both inside and outside of the spa and skin-care industry for a very long time.

?She has made me a firm believer in destiny because my entire life has led me along this path right by her side. This is not a decision that was made abruptly or consciously. This is ultimately what I have always wanted to do for as long as I can remember.?

Although she excelled at the sciences in high school, Peta-Gaye says chemistry won the battle in her war of science subjects as she now holds a Bachelor of Science in chemistry with a minor in biology, and a master?s in chemistry.

Adequately armed with the right qualifications, Peta-Gaye fondly recalls the first product she made and how it felt to get the formula right.

First Product

?The first product I made was NextJen Acne Care by Jencare. We wanted to formulate a product that would combat inflammatory acne experienced at different stages of life. We wanted this product to be used by children at the stage of puberty, adults experiencing adult acne, and pregnant women with fluctuating hormone levels. There is a huge amount of responsibility when creating a product that targets a wide range of skin types and ages. It felt absolutely wonderful to get the consistency of this product exactly how we wanted it and even more incredible to get the positive reviews about the results obtained,? the young businesswoman told The Gleaner.

Speaking of her mother, for most of the products developed over the last few years, a collaborative approach has been used.

?I have who I consider to be a genius of the skin-care industry as my mother and she is readily accessible, so I will always consult with her first.

?The excitement really does not permit for anything else. If we disagree on a formulation, she always says that I made up my mind prior to our meetings, and she is usually right about that and many other things,? Peta-Gaye said when asked how the two work together.

It came as no surprise, therefore, that the new line, SPArkle by Jencare, is Peta-Gaye?s favourite to date because of the observation that many people walk around daily with their skin appearing dehydrated, dull and tired and they wanted to see skin that sparkled. SPArkle facilitates all skin types to glow. Jencare has branches in Trinidad, Miami and New York and the Miami-based Peta-Gaye is instrumental in overseeing their smooth operation. She credits phenomenal teamwork for their smooth operation.

?When you have a great team to support you and drive results, there is no obstacle too difficult to overcome. I give credit to the entire Jencare team, whose hard work and attention to detail are exceptional.?

With that in mind, she sees Jencare everywhere in the next 35 years. She sees the company growing to become a household name in the spa and beauty industries globally, effecting positive changes in customers? lives because of their mantra ?health is the focus, beauty is the bonus?.