Weh Garbage A Go - new campaign to clean up Jamaica
Recognising the chronic problem with the disposal of garbage, in addition to the need for more public education on the issue, the Jamaica Environment Trust (JET) in collaboration with the Tourism Enhancement Fund (TEF) has embarked on a new campaign dubbed 'Weh Garbage a Go'.
Suzanne Stanley, deputy chief executive officer of JET, told The Gleaner, following the launch of the campaign at the Terra Nova Hotel in St Andrew, that the new public service announcement series will improve on the previous campaign 'Nuh Dutty Up Jamaica'.
"Based on the feedback from the last series, we heard it was good but it was only highlighting the problems and not giving any solutions," Stanley said.
"As a result, we have sought to go in depth with this series, giving detailed information as to how persons can reduce, reuse, recycle and compost their waste. The fact is that solid waste management is a big environment problem."
"It's ironic, however, that people care a lot about their yards and make efforts to keep their surrounding clean. Therefore, what we need is for that same attitude to translate into the wider society," she charged.
Environment advocate and chief executive officer at JET, Dianna McCauley, expressed similar sentiments, noting that urgent actions have to be taken to get citizens involved in proper disposal management.
"The plain and simple truth is that Jamaica dutty," she declared.
"People have to move away from the notion that they are paying taxes and as such, only persons who are paid to dispose of garbage are responsible. Each person has to take charge."
She added, "We have to realise that people live in the environment and once that is affected other areas such as health will also be impacted. We are trying to target as many persons as possible, especially social media users."