Public Private Partnerships to form significant part of tourism growth strategy – Bartlett
Minister of Tourism, Edmund Bartlett has indicated that Public Private Partnerships (PPP) will form a key part of Jamaica’s tourism growth strategy.
“Given our government’s policy to make the private sector the engine of growth it is critical for the Tourism Ministry and its support agencies to pursue PPP arrangements that ultimately redound to the Jamaica’s benefit. It is a ultimate win win situation,” said Bartlett.
He spoke against the background of a courtesy call on him by Managing Director of Red Stripe, Ricardo Nuncio yesterday.
Nuncio spoke with Bartlett about Red Stripe’s planned significant investments in its operations over coming years including the return of the production of Red Stripe to Jamaica and the prospects for partnership with the Ministry.
He also noted that Red Stripe will be expanding further into specific international markets that include key source markets for which the Tourism Ministry is actively involved.
For his part, the Minister stated that: "The potential for partnership in promotions for Brand Jamaica and Red Stripe looms large and makes an excellent opportunity that we can’t ignore.”
He noted as well that: "Tourism will undoubtedly be the largest contributor to the growth agenda; as such no effort would be spared in promulgating initiatives that would drive increased tourist traffic and increased revenues."