Mon | Sep 25, 2017

Tourism players and allied members benefit from JHTA Webinar Series

Published:Monday | April 4, 2016 | 4:00 AM

The Jamaica Hotel and Tourist Association (JHTA) kicked off its 2016 webinar series with Dr Terri-Karelle Reid, online brand manager at The Gleaner, last Thursday.

The webinar series will provide members of the JHTA with insight into topical issues affecting not only the tourism industry but business in general.

The webinars form part of a larger initiative of the JHTA to fully equip its members - both those directly in the industry and those who are suppliers to the industry (allied members) - with information it deems as 'crucial' to the sustainability of their businesses in 2016 and beyond.

"At the JHTA, we're always looking for innovative ways to engage and empower our members in an effort to improve and solidify their brands in a very competitive industry. We recognise that social media is the platform through which businesses cannot only diversify themselves but achieve sustained growth," said Nicola Madden-Greig, president of the JHTA.

UNIQUE PERSPECTIVE

She continued: "Dr Terri-Karelle Reid offers a very unique perspective of social media in her capacity as online brand manager for The Gleaner."

The webinar, which was entitled 'Positioning Your Business In The Digital Marketplace', examined four areas:

1. Entering the digital era: risks and benefits.

2. Staying ahead of your competitors.

3. Innovation in social media: the key to success for every business.

4. Customer relationship management: Meeting the final edge of customer satisfaction through social media.

"I think this is a phenomenal move by the JHTA to host these webinars for us members. This webinar, in particular, is of great value because it's giving us information that we can use to enhance our business operations, as social media is possibly the biggest marketing tool being utilised globally," said Vana Taylor, managing director of Sunflower Villas in Runaway Bay, St Ann.

More than 35 members participated.

The webinars will be held monthly and will continue to explore topics that have a direct impact on the operations of businesses in the tourism industry.