Fri | Aug 18, 2017

Beer Festival performers push' Drink Right' message

Published:Wednesday | June 1, 2016 | 6:00 AM
Dancehall entertainer Chris Martin poses with Red Stripe's "Drink Right" promoter, Livi-Ann Mayne

With an audience of more than 4,000 patrons, the self-styled 'Energy God' Elephant Man, was among a host of entertainers who performed at Sunday's Beer Festival, punctuating hit after hit with timely reminders to drink responsibly.

The line-up for the Red Stripe- sponsored festival, which was held at Kingston's Sabina Park, featured performances by Chris Martin, Nesbeth and Ding Dong, who kept patrons moving to popular songs and dance moves.

With his usual flair and drama, DJ Badda Bling reminded beer fest patrons not to go behind the wheel if they had been drinking. In addition to top flight entertainment, patrons got a chance to experience a wide range of brews, some from as far away as the Netherlands.

But while beer lovers got to sample and purchase international brands and Red Stripe innovations, the message of responsible drinking was frequently repeated.

"Beer Festival is a celebration of all things brewed and we want to provide a different experience for our consumers. We showcased nine global brands and some locally brewed flavours,

specifically for the festival, in an atmosphere of moderation and intelligent consumption," said Stacy-Ann Smith, Red Stripe's brand and corporate public relations manager.

Patrons were encouraged to download the Drink Right mobile application, designed to provide responsible drinking tips and useful functions, such as calling a taxi.

"Red Stripe has always been serious about responsible drinking. This approach is in line with the CEO's commitments to promote responsible consumption of our products," said Smith.

A Wi-Fi enabled Drink Right booth, manned by volunteers, helped patrons to download the app. Beer fest goers also won prizes for posting photos of themselves at the booth on social media.

The festival climaxed with a spirited performance by dancehall artiste Busy Signal, who was recently signed as brand ambassador for Guinness.