Jamaica records drop in winter tourist visitors from Canada
Director of Tourism Paul Pennicook says the Jamaica Tourist Board (JTB) will be undertaking significant work this year to attract more visitors from Canada.
According to Pennicook, although there was an overall 7.6 per cent increase in tourist arrivals for the 2015/16 winter tourist season, there was an 11.6 per cent drop in visitor from Canada.
The winter tourist season ran from December 15 to April 30.
Meanwhile, Pennicook says the JTB is targeting a 4.5 per cent growth in arrivals for the calendar year and a five per cent growth for this fiscal year.
He said the JTB has been very aggressive in both the traditional and emerging markets and is expecting about 96,000 new visitors for 2016.
It's specifically targeting Latin America, Northern and Eastern Europe and Asia this year.
For the last winter tourist season there were just over 745,000 cruise visitors or a 13.8 per cent jump and 773,000 stopover visitors or a 2.2 per cent increase.
The Tourism Director says arrivals from the United States, Jamaica’s main tourism market, was up by 5.9 per cent over the corresponding period, while the United Kingdom, Continental Europe, the Caribbean and Latin America also showed positive growth trends.