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Stewart's Auto Group setting the pace with Jaguar

Published:Monday | June 13, 2016 | 6:00 AMDaviot Kelly
Digicel's Trisha Williams-Singh looks ready for a test drive in the new Jaguar F-PACE, which was launched at Devon House on Thursday, June 9.

When luxury car maker Jaguar declared it was making an SUV, jaws dropped.

In Jamaica, those jaws fell even further as Stewart's Automotive Group unveiled the Jaguar F-PACE at Devon House last Thursday. The luxury SUV is Jaguar's "first performance crossover" according to Duncan Stewart, general manager of Stewart's.

The group took over the Jaguar and Land Rover brands in September.

"Since then, we've been making waves in the premium luxury business," he said. "We're outselling some very storied names in Jamaica, and we're very proud of that."

Stewart said the F-PACE "is going to move Jaguar to the top of our minds and assure Jaguar's sale success in this market".

And his prediction is plausible. The F-PACE is pure Jaguar, offering legendary performance, handling and luxury. Add space and practicality, and it's easy to see why Stewart's Automotive believe they have a winner.

"It combines maximum driving exhilaration and efficiency, all enhanced by technologies that keep you safe, connected and entertained; a perfectly judged balance of performance, style and utility," he said.

Among the features, the F-PACE offers adaptive cruise control 'follow mode'. This feature utilises radar technology to automatically adjust the speed to maintain a preset time gap from the vehicle ahead. If the vehicle's speed reduces or increases, the F-PACE adjusts its speed to maintain the distance. If the car in front stops completely, the Queue Assist function brings the Jaguar to a smooth halt. "It has more aluminium in it than any other competitor," he said. "It's the first amongst the rivals in boot volume, cabin width, rear knee room and ease of rear access. That is to say, it has the most rear space of any car in its class."

"Our 380 horsepower, three litre, supercharged V6 will sprint from zero to 100 kilometres an hour, in just five and a half seconds," he said. "Believe me, that is fast, faster than our competitors." Another big selling point for the luxury SUV is the sale price. Starting at J$11.7 million, Stewart believes this is a steal.