Wed | Jul 18, 2018

Roje Williams plans to move music mountains

Published:Thursday | June 30, 2016 | 12:00 AM

MORANT BAY, St Thomas:

Roje Williams has put his university education on hold to pursue his lifelong dream of becoming a music producer.

The 26-year-old, who was pursuing dual degrees in business and computer studies, is now the CEO of his own business, a record label called Elite Generation Records.

"It's just going through the registration phase but has been doing groundwork since late 2014. The group Elite Generation, which consists of me, Dwyane Mathison (managing director) and the three artistes - Ackeem Campbell (Chronic law) Romario Weir (Di-Ruption) and Montel Alexander (QpidNation) - who are signed under the label are the artistes who the label is currently pushing," he said.

The studio is located in his home community, Cottage Pen in Morant Bay, St Thomas.

Williams told Rural Xpress that he grew up on music.

"My father is a producer and my grandfather was the lead singer of a group called 'The Slickers', which had a few hits back in the '60s and '70s, including Johnny Too Bad.

"Di-Ruption is my younger cousin, and I have a lot of singers and selectors in the family.

"My father is also a manager at NCB, so producing is more of a hobby for him," he said, adding that he is the only person in his family to take a serious step towards turning this into a business.

Admitting that his move was a bit risky, Williams says he believes that the people who have taken the greatest risks are the ones who have some of the greatest success stories.

In fact, the producer-manager said his record label has been doing well.

"We've been doing a lot of shows in St Thomas and within the Kingston to Portland area. We also recently released our first rhythm/juggling project called Cloud 10.

"Elite Generation has become a movement in itself both here and abroad. Our music is being played in America and Europe and in other Caribbean islands," he said.