Sat | Aug 19, 2017

Bartenders Get HEART Certified Training

Published:Monday | July 18, 2016 | 7:00 AM
From left: Moses Williams, head of commercial transformation, Red Stripe; Errol Watson, owner, Express Sports Bar; and Ricardo Nuncio, managing director, Red Stripe, pose for the camera at the launch.

Hundreds of bartenders from Manchester, Clarendon and St Elizabeth will receive training under the Red Stripe Certified Bar Programme which was unveiled at the Golf View Hotel in Mandeville last Monday evening.

The programme is the result of a collaboration between Red Stripe and the Human Employment And Resource Training Trust/National Training Agency (HEART/NTA), under which 1,000 bartenders islandwide will be trained.

The programme targets mainly community bars and, so far, close to 200 bartenders from Kingston and St Thomas have signed up for training. Red Stripe expects some 300 more bartenders from the parishes of Manchester, Clarendon and St Elizabeth. St Ann, Trelawny, St James and Westmoreland are also being targeted.

Red Stripe Managing Director Ricardo Nuncio noted that the programme is part of a broader move to stimulate growth through service-driven sales, locally and abroad.

"We are on a mission to grow the company exponentially in the next four years and we believe that by improving the services industry through our Certified Bar Programme, we can expand the beer market in Jamaica," Nuncio said.

The training initiative is being done under the Learning for Life Programme which has trained approximately 11,500 persons since 2008 in areas ranging from sales and marketing, customer service and entertainment management.

Businessman and owner of Express Sports Bar Errol Watson has lauded Red Stripe for the programme and the opportunities it has created. His bartenders are gearing up for the training scheduled to begin at the end of July.

"I believe the programme will improve my staff's customer relations skills in service and improve their approach to work," said Watson.

Bar owners and representatives present were urged to focus on proven growth drivers to increase sales. These include selling products at the right price, ensuring that beer is served at the right temperature and improving service excellence.

Certified bars will earn points each month under the Loyalty Rewards Programme to redeem prizes such as coolers, smart TVs, speaker boxes, fans and other appliances.