Tue | Sep 26, 2017

Hungry? Just 'Cutdiline'

Published:Friday | August 12, 2016 | 8:00 AMDaviot Kelly
Front row (from left): Victor Clemetson and Javed Cameron; (back row, from left), Orlanzo McNiesh, Lynval Green and Jevon Angus – the team behind Cutdiline
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Ever want to make a food run, but not crazy about the traffic or long queues?

Then perhaps you may consider ordering via Cutdiline. The start-up is a tech company that offers online ordering for diners and a restaurant delivery service.

"Cutdiline provides customers and restaurants an online interface through which food orders can be placed by the customer and received by restaurants instantly," explained co-founder Lynval Green.

"Our online orders can also be made for pick-up - where the customer is able to order the food for take-out before even arriving at the restaurant," he said.

Green noted that the Cutdiline core members (including Victor Clemetson and Javed Cameron), as university students, always had to leave their homes to get food.

"At the time, only restaurants selling pizzas offered a consistent delivery service, which seemed a bit unfair because there are a lot of great restaurants in Kingston that do not," he said. "We figured that other students felt the same, and that's when we began doing our research on delivery services in Jamaica."

That research indicated that there was an untapped market for their services.

"We started Cutdiline because we strongly believe that we can transform both the technology and restaurant industry here in Jamaica," he said.

 

Safe alternative

 

"We are currently providing a viable and safe alternative to ordering food here in the Corporate Area, which makes the process much better and faster!"

Work on Cutdiline began last November, and they got their first order on Friday, January 29 when the delivery service began. Scotchies Tree, Chilitos Jamexican, Submerge Fast Food, Pizza Please, Northside Kitchen and Ziggy's Restaurant and Lounge are the partnering restaurants.

"The confidence shown by our partnering restaurants has been amazing!" said Green. "We are happy to prove that their trust has not been misplaced. We are always seeking ways to improve the ties between our brands, especially marketing together, and this is readily appreciated by our partners. There is a great level of interest from other restaurants, with whom we are currently in talks."

Cutdiline has more than 3,000 followers on both Facebook and Instagram, and has processed more than 2,500 orders.

How it works

Ordering is simple, even for non-techies. Just go online to www.cutdiline.com and order food directly from the partnering restaurants by viewing the menus. On the website, customers tell their location, then select their preferred restaurant and add food items to their virtual cart.

"After selecting your order, you can then check out with your delivery details and confirm your order," Green said. The restaurant will begin preparation of your meal and a rider will be dispatched to collect and deliver your meal. Payment is upon delivery - whether by cash or debit/credit card." Delivery fee starts at a low of $250, with delivery time ranging between 35 to 55 minutes.

Cutdiline also offers free delivery to offices with corporate group orders. Delivery fee is waived for orders with a minimum of $3,000, and offices can also pre-order delivery. Green said the immediate focus is on improving their core service, but they have big dreams.

"Our hope is that Cutdiline will become a household name, starting here in Kingston," said Green.

"We have a broad vision for our company, which is centred on promoting convenience, especially within the restaurant industry, where we would like to introduce a number of new technologies."

daviot.kelly@gleanerjm.com