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An egg a day is okay - JEFA wants Jamaicans to get cracking!

Published:Thursday | August 18, 2016 | 8:00 AMChristopher Serju
Coloured eggs are used to form the national flag in a promotion display during last Friday’s Egg Breakfast with the Minister at the Terra Nova All Suite Hotel, St Andrew. This promotional activity is part of a national drive to get Jamaicans to eat more eggs in order to improve their health and boost the fortunes of egg farmers.

The Jamaica Egg Farmers Association (JEFA) wants Jamaicans to get cracking - more eggs, that is - and increase consumption of what it considers to be nature's value food, well above the one egg per person per week.

To this end, it has partnered with Hi-Pro and the United States Soybean Export Council in a series of promotional activities to get Jamaicans to eat more eggs, given their nutritional profile as well as affordability.

In fact, the promotion will seek to educate Jamaicans about the health benefits of consuming eggs, especially in light of prevailing myths, including the widely accepted notion that they contribute to high cholesterol.

 

MULTIPLE BENEFITS

 

An egg a day is okay, Hi-Pro insists, pointing to the following proven health benefits of eating eggs:

- Improved concentration: Eggs contain a natural source of choline, which stimulates brain development and function.

- Improved eyesight: Lutein and zeaxanthin are antioxidants found in egg yolk and which are believed to improve eyesight and reduce the risk of cataracts.

- Maintain healthy weight: Eggs are the best source of protein, containing all essential amino acids for the body. They help control appetite and supply less than 60 calories per serving.

- Healthy pregnancy: Choline contributes to foetal brain development and prevents birth defects.

- Bone strength: Eating eggs supplies the body with a natural source of vitamin D, which is essential in bone formation and also in maintaining bone strength.

- Maintain healthy hair and skin: Eggs contain protein and sulphur, which together, promote healthy skin and hair.

This was the overwhelming message at a recent Egg Breakfast with the Minister at the Terra Nova All Suite Hotel in St Andrew, where Karl Samuda, minister of industry, commerce, agriculture and fisheries, officially endorsed the national drive to ramp up domestic egg consumption.

Samuda charged the partners in promotion to ensure that they are able provide a consistent supply of eggs to all sectors of the market, as well as look into the export potential on an ongoing basis, especially in Caribbean countries, where the demand might be lagging behind productive capacity.

The public-education campaign includes the Get Cracking promotion in which the Jamaica Egg Farmers Association partners with Hi-Pro Feeds to reward customers for buying one-dozen trays of eggs from its members. These include phone credit and other prizes.