Tue | Sep 19, 2017

Bartlett says Jamaica House a success in Rio despite low number of visitors

Published:Thursday | August 25, 2016 | 8:57 PM
Bartlett ... the dip in the number of patrons was partly due to the fact that the Jamaican diaspora in Rio is much smaller than in London.

The Jamaica Tourist Board (JTB) says there were fewer patrons for Jamaica House in Rio than for the previous staging for the London 2012 Olympics.

Jamaica House is a promotional tool used by the JTB at Olympic Games to boost visitor arrivals from the region in which host countries are located.

The JTB says over 20 thousand patrons visited Jamaica House in Rio de Janeiro, a decline from the 35 thousand patrons who visited the entertainment hub at the last Olympics.

Tourism Minister Edmund Bartlett says the dip in the number of patrons was partly due to the fact that the Jamaican Diaspora in Rio is much smaller than in London.

He says patrons who visited Jamaica House in Rio were mostly foreigners.

However, Bartlett says despite the lower turn out, the Jamaica House team used the media to market Brand Jamaica and try to boost visitor arrivals from Brazil.

But he warns that an increase in visitor arrivals from Brazil may not be seen immediately.

 

Tourism Minister Edmund Bartlett

Bartlett also says his ministry is currently engaging the South American Avianca Airlines to establish a route from Brazil to Montego Bay.

Jamaica House in Rio de Janiero was the eighth staging at an international athletic event.

The budget for this year's staging was US$767,000 or just over J$97 million.