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JTB forges partnership with Transat Holidays to boost Canadian tourist arrivals

Published:Sunday | September 4, 2016 | 9:29 PM

A partnership has been struck with Transat Holidays to bring more Canadian travellers to the island.

A release from the tourism ministry this afternoon said the partnership with Transat Holidays, considered one of Canada’s largest tour companies, followed a high-level meeting with representatives of the Jamaica Tourist Board (JTB) and Tourism Minister Edmund Bartlett.

“The meeting with Transat was important because of the known influence they have on the Canadian travel market. This winter, Transat will operate flights from Toronto, Montreal and Halifax and they are known to add capacity and gateways as demand increases. So, we intend to do our part by expanding the product offering and highlighting Jamaica's value proposition, to increase our arrivals” said Bartlett in the release from the Ministry of Tourism.

Under the partnership, Transat Holidays will start bringing travellers to the island in 2017.

While in Canada, Bartlett and JTB officials also met with representatives of Air Canada Vacations, WestJet Vacations and Travelbrand.

Apart from seeking to boost arrivals, the feedback from the meetings with Canadian tour operators will also influence the development of a new marketing campaign that is to be launched shortly in that market, the tourism ministry said.

The meetings with Canadian tour operators come as the number of travellers out of Canada, considered one of Jamaica’s main source markets, has been declining.