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Huawei is 72 on Global Brands Report

Published:Monday | October 17, 2016 | 10:00 AM

Huawei ranked 72 on the Interbrand's 2016 Best Global Brands report, moving up 16 spots from its ranking in 2015. This is the second consecutive year Huawei has risen on Interbrand's list since the company became the first mainland Chinese brand to be recognised as a Best Global Brand in 2014.

According to Interbrand, "Huawei is once again a highlight in the 2016 Best Global Brands report released by Interbrand. Its brand value, approximated at USD $5,835 million, increased by 18 per cent compared to a year ago. In Interbrand's annual report, it is also one of the fastest rising brands in the technology sector, climbing from #88 to #72 in ranking.

 

VALUE DRIVEN

 

Huawei's significant progress stems from the belief that customers always come first and the persistence in providing value-driven products and services. Through its brand campaign, Huawei illustrates how innovative information and communication technology (ICT) products, services and solutions can build a better-connected world. In particular, the brand is currently enjoying rising awareness in Europe, a key market for the brand's carrier and enterprise businesses, as well as its aggressive expansion and innovations in the consumer space.

This year, Huawei has launched a series of products that have raised its profile. Huawei has been a leader in China for some time, and now has begun to establish a global strategy presence".

 

INTELLIGENT DIGITAL SOCIETY

 

"Huawei wants to build a better-connected world - an intelligent world with ICT as its cornerstone, particularly cloud, software-defined networks, the Internet of Things and artificial intelligence," said Kevin Zhang, president or Huawei Corporate Marketing.

"A commitment to staying customer-centric and creating value for customers forms the foundation of Huawei's brand. Huawei adheres to the principle of open collaboration and shared success, accelerating the development of an intelligent digital society."

Huawei's enterprise business is rapidly evolving as the company continues to develop open systems and drive collaboration with customers and partners. As a result, enterprises increasingly recognise Huawei's innovative, industry-leading products and solutions.

Huawei's cloud computing, storage, Safe City and Electric Power IoT solutions have been widely adopted in sectors, including finance, power, transport, public security, education and media.