Engage cruise ship crews to promote Ja - Bartlett
Minister of Tourism Edmund Bartlett has embraced a suggestion from Captain Johnny Faevelen, master of the world's largest cruise ship, Harmony of the Seas, to strategically engage crew members on cruise ships to aid in promoting the destination to attract more passengers to the island.
The cruise ship with a maximum capacity for some 6,780 guests and 2300 crew members was launched five months ago by Royal Caribbean and made its inaugural visit to Falmouth on Tuesday. At a welcome reception on-board, Faevelen strongly suggested that while focus must be placed on passengers, the crew "are the people you must take best care of".
He pointed out that it was the crew members who helped to promote the various destinations to passengers, which informed their decision to get off the ships to see for themselves. He said they are the persons telling the guests about the different locations, and being treated well by the people on land at the different ports augured well for how they promoted the island.
Bartlett said, "the captain gave us a very interesting addition to the core of key first-instance contact, which we knew was there before but really it has not been brought to our consciousness in the way that the captain did today, that the crew are indeed your first point of contact for the visitor coming into your destination."
A MORE STRATEGIC WAY
He endorsed the fact that, "a lot of these visitors, while they are on-board the ship, get their feeling about the destination, get their desire for the destination, get their allurement to the destination from the expressions and statements of the crew and the manner in which the destination is presented by them."
He added that, "we take the guidance that he has given us and we will seek to engage the crew members in a more strategic way. I want to implore Jamaicans that wherever you see a crew member, take the best care of them because that's truly your first point of contact to your destination."