Nestle scores with Milo Energy Zone
Breakfast, often described as the most important meal of the day, does not only provide important daily nutrients such as protein, fibre, calcium and carbohydrates, but also helps improve students' academic performance.
Nestle Jamaica has partnered with a number of schools in Jamaica that have expressed a need for a breakfast programme, through its Milo Energy Zone initiative. Many students go to school without breakfast and according to Shawna Kidd, corporate communications and consumer services manager at Nestle, the organisation decided to play a pivotal role in educating consumers on the adverse effects of skipping this important meal.
"We select and partner with schools that have expressed a need for a breakfast programme or have highlighted that they have students coming to school who haven't had their breakfast. Our primary goal is focusing on the importance of having a balanced and nutritious breakfast and ensuring that the students fully grasp this concept," Kidd said.
This year, more than 20,000 students in over 17 schools have benefited from the Milo Energy Zone initiative, with Nestle Jamaica investing almost $4 million in the programme. In addition, more than 200,000 cups of Milo were donated to other institutions and sporting development activities.
Daniel Caron, country manager for Nestle Jamaica, said the Milo Energy Zone is one of Nestle's flagship school-based intervention programmes geared towards encouraging children to participate in a variety of sports and nurturing young talents to become champions.
ITS FULL POTENTIAL
"Nestle, through its brand Milo, remains committed today and tomorrow to strengthening this programme - Milo Energy Zone - unlocking its full potential and building on the brand's strong energy platform to reinforce the Milo core values of energy, success, taste and good nutrition," Caron said.
"This year has certainly been a successful year for Milo's connection, bonding and engagement in the school communities. Our ability to have touched the lives of so many children in these schools could not have been possible without first embracing the nutrition, health and wellness imperatives," Caron added.
At the recent Milo Energy Zone closing ceremony, held at Nestle's corporate offices in New Kingston, the organisation reaffirmed its commitment to the programme by including an additional $500,000 to solidify its partnership with some of these schools. The organisation will also be donating over 20,000 cups of Milo, along with breakfast cereals, to aid in the development and strengthening of the schools' breakfast programme.
The initiative is reinforced through interactions at the schools' parent-teacher associations, and an activity booklet with easy breakfast ideas for parents and games for the children.
"This is just the beginning. Together, we plan on creating a fulfilling programme that will improve our nation's children's learning potential," Kidd said.