Sun | Feb 18, 2018

Paramount Trading fetes 800 children for Christmas

Published:Friday | December 23, 2016 | 12:00 AM
Hugh Graham (left), managing director of Paramount Trading, and Radcliffe Knibbs (right), chairman of the company, present a gift to one of the more than 800 children who attended last Saturday’s Christmas treat.

More than 800 children were feted at this year's Paramount Trading annual children's treat, which was held at the company's Waltham Park Road, St Andrew facility last Saturday.

The treat has been a feature of the company's corporate social responsibility efforts for the past 14 years, catering to children from the Waltham Park Road area and its environs, Spanish Town Road, Union Gardens and Delacree communities. The number of children attending in recent years has grown significantly, because children who live as far away as Manchester also attend the event.

Managing Director of Paramount Trading Hugh Graham said the Christmas treat is an important way of giving back to the community. "It's important for us to give back, as the children are close to our hearts as we strive for changes within our communities. The parents and children both look forward to this calendar event, a fun-filled day at no cost to them," Graham said.

The festivities began with the children enjoying various rides and an array of delicious food, including patties, pizza, burgers, hot dogs and ice cream novelties. They also received toys and Christmas keepsakes as mementos of the yearly event.

Notwithstanding, the focus has always been to leave a lasting impression on the young minds by treating them well and leaving them with a positive experience. The day culminated with music by Lover's Choice and on-stage performances from Icah Maw, poet Andrene Jericho from St Catherine, Agent Sasco and Tanto Blacks.

Paramount Trading partnered with 15 other companies to execute the treat. These included Alleghny Petroleum, Coldfield Manufacturing, Kingston Hireage, Juici Patties, CMK Bakery, Crazy Jim, Main Event, CPJ, Omega Manufacturing, Kirk Distributors, Wild Rides, Roots FM, Virginia Dare, Jamaica Biscuit Company, Stewart's Automotive Group and Cal's Manufacturing.