Thu | Jan 18, 2018

Seprod shares the joy for the season

Published:Friday | December 23, 2016 | 12:00 AM
Seprod'’s CEO, Richard Pandohie (centre), with the Share the Joy team.
A view of the Share the Joy Christmas Photo Cabin.

In the true spirit of giving back this Christmas, the Seprod group found an innovative way to thank the people of Jamaica for their loyalty and support over the year, by giving a gift that keeps on giving - a portrait with loved ones.

The Seprod Share the Joy Christmas Photo Cabin, at Emancipation Park in New Kingston, was officially opened by Mayor of Kingston Delroy Williams on December 14. The photo cabin offered the unique opportunity to families and friends to receive complimentary printed photographs of themselves against a beautifully designed Christmas backdrop.

Williams lauded the host company for its innovative approach to business and giving back, saying that any initiative that brings families and loved ones together must be encouraged.

"It is always heartening to see corporate Jamaica giving back, even more so when it is this generous a gesture that seeks to say 'thank you' to the citizens of Jamaica for their loyalty and customer service over the past year," Williams said.

Williams also encouraged guests to try Serge's latest flavoured milk product, Eggnog, which was sampled at the event much to the delight of park patrons.

The Seprod Cabin was set to close yesterday. The facility saw almost 2,000 persons taking photographs last year and it was expected to exceed that number this year.




"We really wanted an innovative way to thank Jamaica for their support throughout the year. Photographs are captured memories, a keepsake that loved ones can always cherish, and we thought it would be a nice gift for the holidays. This photo cabin has been an extremely fulfilling experience for both our guests and ourselves; we have had families, bridal parties, groups of friends, individuals, all truly thankful for the opportunity to share the joy," said Richard Pandohie, Seprod's CEO.

"Last year, we had a mother cry as she received a photo with her two sons. She explained that it was her first photograph in 15 years. (We have also seen) brides and grooms in full wedding attire celebrating their first Christmas as husband and wife. It was such a fulfilling experience last year that we had to bring it back this year," Pandohie added.

The Seprod Group of Companies is a US$200-million company with over 2,000 employees, engaged in a vision to provide top-quality, affordable food products to nations across the globe. The company manufactures and distributes edible oils and fats, dairy and fruit beverages, corn products, sweet and savoury baked snacks, sugar and other household consumer products.

The Seprod Share the Joy Christmas Photo Cabin also featured selfie stations, gifts for the kids, and an interactive play area sponsored by the Seprod Foundation.