Sat | Aug 19, 2017

Shavuot International harvesting goodness

Published:Friday | January 13, 2017 | 1:00 AM
Joel Harris of Shavuot Farms poses with some of his company's products and a few of the awards the business has received.

Traditional Jamaican medicinal teas offer a quality not found anywhere else in the world. Shavuot International Holdings Company Limited is putting the power of plants into your hands, with bits of inspiration for a holistic approach to your health.

There is nothing nicer than a soothing cup of herbal tea. But besides providing a tasty and warm pick-me-up, herbal teas have lots of wonderful health benefits. From soothing a troubled tummy to easing insomnia and calming a troubled mind, herbs have all sorts of healing powers. Herbal teas are also a great source of vitamins and minerals.

In 2013, Shavuot Farms began producing mainly crops for the Jamaican market, including sorrel, Scotch bonnet pepper, cucumber, and sweet pepper. However, according to owner and co-founder of the company, Joel Harris, this mode of operation became unsustainable.

"Our business operations proved to be a hard task. We were plagued by praedial larceny, destruction of property, drought and fluctuations in market prices. We decided then to invest in products that are not affected by climatic conditions and had a longer shelf life than the fresh produce we were cultivating," Harris explained.

 

CHANGE IN DIRECTION

 

He pointed out that in 2014, the company decided to move into more sustainable crops and began producing all-natural Jamaican products with no preservatives or additives, under the name Shavuot International Holdings Company Limited.

The company's current tea line includes cerasse, cinnamon, moringa and a blend of soursop and moringa. The line of spices includes Scotch bonnet and pepper powder. They are also producers of Jamaican black castor oil.

"We wanted to go for the premium markets in both branding and design, and offer an exciting experience to our customers, while making our products more affordable. We have had testimonials from persons regarding the medicinal value of our products, and we are pleased that we have been able to provide our consumers with quality and affordable products," Harris said.

 

INT'L MARKETS

 

Shavuot International exports to the United States, the United Kingdom, Mexico, Germany, and St Lucia. It has also exported to Canada and Australia. Harris said the business has received positive responses from these markets as well.

Last year, Shavuot International received several awards for its innovative business practices. They are the recipients of the National Bakery's Bold Ones Award for manufacturing and were awarded in the National Commercial Bank's Nation Builder Young Entrepreneur category.

Shavuot International products are available at MegaMart, Hi-Lo and Shopper's Fair locations islandwide.

"This year will see us creating a new branding experience and expanding our reach into other local supermarkets. We will also be coming out with new products," Harris said.

keisha.hill@gleanerjm.com