Wed | Mar 21, 2018

#GoHard with Grace Foods - More than $10 million to be won in high-energy campaign

Published:Sunday | January 15, 2017 | 12:00 AM
Olympian Shelly-Ann Fraser-Pryce (left), Grace brand ambassador, is greeted by Andrea Coy (centre) and Don Wehby, chairman GraceKennedy, at the Grace #GoHard Promotion launch held last Sunday.

Grace Foods is challenging Jamaicans to live with passion and #GoHard to get the best out of life for 2017.

The new promotion, launched last week, celebrates Jamaicans' ability to put their best foot forward and excel in all areas of life both home and abroad; a quality which has earned them recognition in sports, academics, politics, diplomacy, music, and many other spheres.

"Jamaicans possess an innate desire to be exceptional in whatever we love to do. We work hard, play hard, train hard and study hard. Our passion shows in our approach to life, our unique flair, and expression of excellence across the globe," said Andrea Coy, CEO of GraceKennedy Foods Domestic.

"We have launched this campaign at the beginning of the year to encourage Jamaicans to Go Hard for upliftment in 2017, and Grace Foods will be there to provide the nourishment as they pursue their goals," added Coy.

Consumers are invited to buy Grace products, submit the labels to enter the #GoHard promotion for an opportunity to win either a 2017 Nissan XTrail, a home makeover valued at $5 million from Active Home, three years of tuition fee, plus books valued at $4 million or a cash prize of $3.5 million.

The second prize is a trip for two to the World Athletics Championship in London, while third prize is $300,000 cash. Instant prizes can be won through the online promotion along with accumulation of points to redeem special prizes in the online store.