Fri | Sep 22, 2017

GraceKennedy going hard

Published:Friday | January 27, 2017 | 1:00 AMKeisha Hill
Athletes Hansle Parchment and Shelly-Ann Fraser-Pryce at the GoHard launch event recently.
Members of the GoHard team at the launch event recently.
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So many prizes and so many ways to win! You can win big with #TeamGrace as they #GoHard for 2017.

It is quite simple to enter the competition, and you could win a grand prize worth millions. For that grand prize, you can choose either a car, home make-over, tuition, or cash during the draw to be held in April.

According to Kimberley Lue Lim, assistant global category manager at GraceKennedy and lead architect of the project, the company wanted to do something different, a game changer that would resonate with all Jamaicans.

"We have been doing promotions for a few years and decided to conceptualise a competition that our loyal customers would be comfortable with, while mobilising more persons to become a part of the GraceKennedy family," Lue Lim said.

Consumers can participate in the competition by submitting six different Grace product labels that must include Tropical Rhythms, Cock Soup and Powder Seasoning packets.

Angeline Gillings, chief global category officer, said that with the GraceKennedy brand being well loved in Jamaica, the company wanted a fresh, new look that was more engaging, with lots of fun and energy.

"The response to the promotion has been extremely positive. We had one launch in Kingston and a customer mix in the west. It has been exciting; even on social media we have had very positive feedback," Gillings said.

Gillings noted also that the road shows will start on January 28 in May Pen, Clarendon, and its environs. During the promotion, participants can drop off their entries at participating supermarkets islandwide or mail to GraceKennedy's head office at 73 Harbour Street, Kingston.

keisha.hill@gleanerjm.com