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Tech Times | YouTube takes on Facebook with mobile live

Published:Monday | February 13, 2017 | 12:00 AM


YouTube is finally ready for its live mobile close-up.

The Google-owned video network will open up live mobile streaming to more users, recently competing with Facebook and Periscope, and it's offering the folks who make videos for YouTube a hefty cut of the ad revenues.

"This is their home," says Kurt Wilms, a YouTube product manager. "This is where their fans are."

YouTube creators already participate in a 55%-45% ad split for regular videos. Live will offer another opportunity for advertising support, and users with a certain number of followers will get the same majority cut of ad revenues.

Mobile is "one click away" and a great way for the large group of an estimated 100,000 YouTube video creators to communicate with their audiences, YouTube CEO Susan Wojcicki told USA TODAY last June, when it announced plans to release mobile live streaming to its heavily downloaded app. The app this week is the seventh most-downloaded app on the iTunes app chart.

The YouTube app has been updated to allow for live video streaming to any YouTube creator with over 10,000 subscribers. YouTube says it will open it to the entire community, any user that sets up a channel for advertising-share revenue, later in the year, but didn't give an exact timetable. YouTube had allowed in "hundreds" from its network of influencers to test out the mobile app since the summer.