Sun | Aug 20, 2017

Government to spend £410,000 to promote brand Jamaica in London

Published:Wednesday | February 22, 2017 | 2:36 PM
Information and Education Minister Ruel Reid says Cabinet has approved the creation and operation of a Jamaica House 2017 in London covering the period August 4-13.

The Government will be going all out to promote brand Jamaica once again at the 2017 World Athletics Championships in London this summer.

In this regard, the Government will be spending £410,000 to help cover the expenses.

Information and Education Minister Ruel Reid says Cabinet has approved the creation and operation of a Jamaica House 2017 in London covering the period August 4-13.

He says Jamaica House 2017 will be an integrated marketing system activity designed to leverage the World Athletics Championships 2017.

Reid told journalists that the staging of Jamaica House in London will be a joint project of the Ministry of Tourism and the Ministry of Culture and Gender, Entertainment and Sports.

Asked about the cost/benefit analysis of the staging of Jamaica House in Rio, Brazil, during the Olympics, Press Secretary Naomi Francis, explained that ministers with portfolio responsibilities for tourism and sports will, at a later date, provide a report on the previous Jamaica House events and to what extent they have benefited the country. 

The upcoming World Championships will be the final major athletics event for the world's fastest man, Jamaica's Usain Bolt.