Bartlett to hold talks with online tourism marketer
Tourism Minister Edmund Bartlett is to meet with representatives from Airbnb in April to advance a Memorandum of Understanding it signed with the Jamaica Tourist Board (JTB) in December last year.
The MOU seeks to establish a framework for cooperation to boost and diversify Jamaica’s tourism product as the Government seeks to attract more visitors and improve earnings.
Airbnb is an online community marketplace for people to list, discover and book unique accommodations around the world whether an apartment for a night or week, or a villa for a month.
The platform is now surpassing some major hotel chains in terms of the number of beds offered.
Bartlett says the majority of the 1,200 accommodations in Jamaica registered under Airbnb are from Trench Town and other inner-city communities.
Other locations include Portmore and on the north coast.
“Already, 32,000 visitors came to Jamaica last year via Airbnb ... this level of (diversity) in the way accommodation is offered is broadening the base of ownership within tourism and is enabling a wider entrepreneurship to emerge,” Bartlett said.