Sat | Aug 19, 2017

Attorney Samuda says Jamaica must take advantage of its edge in sport

Published:Monday | April 3, 2017 | 4:35 PM
Samuda

Attorney-at-law and Chairman of the Institute of Law and Economics, Milton Samuda, says the country must move to take full advantage of the successes of its athletes.

He was delivering the 2017 Norman Manley Lecture at the Norman Manley Law School at The University of the West Indies late last week under the theme 'Sports and the Law: Implications for the Economic Landscape of Jamaica'.

Samuda says the country has been unable to take full advantage of what he calls the lucrative business of sport.

He says sports should not be viewed as merely entertaining, but be used as a tool to improve the country’s economic ranking in the world. 

He says although there is no definitive score sheet which can show the annual value of the global sports industry, research has valued the worldwide industry at US$1.5 trillion, with the US alone accounting for US$500 billion. 

 

Attorney-at-law Milton Samuda.

He stresses that protection of intellectual property rights and branding are areas which are crucial to the expansion and security of Jamaica’s sport industry and economy.