Mon | Jan 22, 2018

LASCO Money buys into creative and lifestyle industry

Published:Friday | April 7, 2017 | 12:00 AM
Deiwght Peters (left), CEO of Saint International, and Jacinth Hall-Tracey, managing director of LASCO Money, catch up at the launch of Saint’s Avant Garde Designer of the Year Competition and FashionFace of the Caribbean at Spanish Court Hotel on Friday, March 24.

Managing Director of LASCO Money, Jacinth Hall-Tracey said Jamaica's creative and lifestyle industry is in need of more support from private sector entities. Hall-Tracey disclosed LASCO Money's commitment to young local entrepreneurs after sharing the story of young Lascelles Chin, who struggled to get funding to expand his business as a result of being turned down by a number of financial institutions in LASCO's early years.

"We support young entrepreneurs who have a passion for success but need guidance and financial support," she said in her address to an audience of influencers, designers and journalists at the launch of Saint International's Avant Garde Designer of the Year Contest and FashionFace of the Caribbean at Spanish Court Hotel recently.

The two signature lifestyle initiatives, co-sponsored by LASCO Money and Campari, took place on Saturday, March 25 at the Courtleigh Auditorium in Kingston.


Plays a major role


"We agree that business persons in the creative and lifestyle industries are in need of more support from the financial sector. These industries are undervalued, even though they play a major role in the local entertainment and media landscape. We commend Campari and associate sponsors for their continued support of these kinds of initiatives and urge other private sector entities to share the vision and success of these small businesses," Hall-Tracey said.

Deiwght Peters, CEO at Saint International, gave LASCO Money hearty commendation on its sponsorship of the weekend of events.

"I must commend LASCO Money for getting involved in this kind of initiative. The reality is that the lifestyle industry space is sometimes taken for granted, especially by financial institutions," Peters said.

"I applaud Jacinth Hall-Tracey as a visionary for getting involved with the small-business people, who are really the designers and the hairdressers and the makeup artists. It's a commendable initiative, and I'm going to also support LASCO Money in promoting that initiative on their own platform. To be a part of the Avant Garde Designer of the Year is definitely the kind of demonstration that LASCO Money's commitment is real," Peters said.