Appleton Estate Rum Tour Seminar and Experience opens in Falmouth
Quick and decisive action by J Wray and Nephew has ensured that the Appleton experience is kept alive, even while their St Elizabeth facility undergoes a $1 billion renovation.
Last Friday, the Appleton team unveiled a mini version of the Appleton Estate Rum Tour in Falmouth, Trelawny to the media and Italian Ambassador to Jamaica, Armando Varricchio.
Tagged the 'Appleton Rum Seminar and Experience', the interim facility is located 10 minutes outside the Falmouth town centre at the former Roi's Villas, and is two months into operation, having opened its gates in February.
Impressed with the quick and opportunistic reaction of the Appleton team on the ground to create the Rum Seminar and Experience to fill the void, ambassador Varricchio said this was a major plus not just for Italian company, Gruppo Campari, owners of Appleton, but also for the people of Falmouth who are now benefiting from this unexpected and unscripted investment.
"This is indeed a win-win for everybody, in addition to the fact that it is a wonderful experience and I am delighted to be here," he explained, adding that acquisition of Appleton by Gruppo Campari was a very healthy marriage that has a lot of trickled down benefits as it relates to creating employment for many Jamaicans.
... Learning the rum-making process
The Appleton Rum Seminar and Experience in Falmouth, Trelawny will feature a one-hour education seminar and tasting.
During the seminar, tour guides explain the rum-making process at the Appleton Estate through high impact storyboard scenes. The tour includes a welcome cocktail, tasting, signing of Appleton's signature board.
For her part, J Wray & Nephew's Academy manager, Debbian Spencer-Minott, said that from its humble beginnings as a tavern in Kingston, the company has developed into one of the largest exporters in the Caribbean, with its products distributed in over 60 countries.
"The Appleton Rum Seminar and Experience is a beautiful story that we want to share with as many people as possibly, notably our cruise ship and stopover visitors," she added.
For over 265 years, the people at the Appleton Estate have crafted authentic, premium rums using time-honoured traditions that have been passed down from generation to generation.
"From cane to cup, our critically acclaimed rums are created by the environment, ingredients, and practices that are unique to our estate," she noted.
She said a decision has yet to be made whether to keep the Falmouth location open once the Rum Tour in St. Elizabeth resumes, adding, however, that the proximity to the Falmouth Pier makes it a tempting proposition.