Wed | Mar 21, 2018

Tech Times | Samsung launches QLED in the Caribbean

Published:Monday | May 29, 2017 | 12:00 AM
The Q8 curve screen comes with a stand for persons who prefer not to drill their walls.
QLED greatest selling point is how good it can show colours.
The flatscreens are ultra thin and light.
Journalists watching a presentation at the Samsung QLED launch at Central Hotel, Panama.
Ricardo Gonzalez, audio and video director at Samsung.
Given the sleek design of the device, Samsung encourages owners to use innovative design concepts when adding it to their living rooms.

In a technologically competitive market, Samsung has tried to keep ahead by constantly innovating. Apart from their release of the Galaxy S8 smartphone in the United States in the first quarter, the launch of their Quantum Dot LED (QLED) smart TVs is now the company's biggest project in the region.

"The Caribbean and Latin American region has been extremely receptive to our premium devices, especially with the fact that people want to engage their TV differently and we are helping them to do so," stated Ricardo Gonzalez, audio and video director at Samsung.


It's all about screen


The launch also showcased Samsung biggest technological strength, which is the production of superior screens. In fact, Samsung has produced screen components for many of its competitors, most notably Apple. Therefore, the brand feels confident with its new TV, which will be available to consumers by next month.

The main technology here is Samsung's use of a Quantom Dot layer, which is placed over a LED screen to produce greater colour volumes.

The various models with the QLED technology are Samsung Q7F, Q8C, Q7C and Q9F. All are 55 inches, except the Q9F, which is 65 inches. The price range of the devices will be from US$2,600 to $6,000. For us in Jamaica, this means they will most likely cost upwards of $300,000.

The launch, which introduces the product to the Caribbean and Latin America, was held in Panama where representatives throughout the region were invited to attend. Samsung boast that this TV will show superior images because of its ability to show extreme contrast in colours. This means that their TVs can show much darker and brighter colours than the previous models. In addition, there is also the option of a curved version, which will give viewers a more immersive viewing experience from any angle.


Preparing for the future


Practically speaking, the price index of most high-end televisions, which uses technology such as QLED, Plasma or OLED, will be beyond the reach of the average consumer for now. It's really a race for the future of technology, much similar to the product wars in the '80s between VHS and Betamax, which VHS won. Brands like Samsung and LG are competing to become the definitive standard-bearer for the next era of visual content consumption.

Being a large manufacturer of cell phones and household appliances, Samsung's approach is simple. They want to conquer the consumer market in a comprehensive way, primarily through the integration of their products.

In the immediate future, most of their devices will be able to communicate via Wi-Fi or Bluetooth and some are currently being showcased by the brand.

Recently, the company demonstrated a glimpse of this with their Samsung Family Hub Refrigerator, which has a touch-screen display on the exterior, equipped with apps to assist the user. Such apps include Shopping List, which can also display photos of grocery items needed. Naturally, this is only the beginning. I'm sure the fridge will soon be able to display this information on Samsung's QLED TVs as well.


Interaction with

your cell phone


Currently, their TV can interact seamlessly with Samsung smartphones that has the Smart View app. For example, once a user uses this app and syncs his Samsung TV and phone, his phone can be used as a remote controller for his TV. In addition, the TV can be used to mirror anything on his phone, therefore, if the user is viewing vacation pictures on his phone and wants everyone in the living room to see it, he can easily transmit the photos to the TV. "You can cast whatever you have on your phone to your TV. Also, we try to keep uniformity throughout our platforms, so if you are accustom to the layout of our smartphones, you will easily understand how to use our TVs," shared Gonzalez.

Truth be told, many other brands can do this, but not in such an effortless manner. Samsung's main competitor and country mate LG has also launched its new organic light-emitting diode (OLED) TV which directly competes with Samsung's QLED. Both companies have two main objectives, which are to produce great picture quality while making their TVs as thin as possible.

"We have been the number one TV manufacturer for 11 years now and the Caribbean has contributed to this accomplishment. We believe this region is always eager to experience new technology and that includes not only the picture quality, but the design and smart platform," Gonzalez concluded.

Written by Kareem LaTouche