Tessanne Chin signed as Sagicor's brand champion
Sagicor Group Jamaica yesterday officially signed international recording artiste Tessanne Chin as their brand champion. The songstress is the featured voice in the group's recently launched 'Let us put a smile on your face!' corporate campaign, which speaks to the company's ongoing commitment to client satisfaction.
As brand champion, Chin will be an advocate for Sagicor and its various products and services, in addition to lending her image for various promotional campaigns, and making appearances at company events across the group.
According to President and CEO of Sagicor Group Jamaica Christopher Zacca, "Tessanne is a great fit for the Sagicor brand. With her warm and friendly personality, she represents what Sagicor seeks to be known for among our clients. She also appeals to a wide cross section of Jamaicans in general."
Zacca added: "We wanted a personality that embodies the ethos of Sagicor, and I believe that Tessanne will serve our organisation well as a brand champion, and we look forward to a fruitful and beneficial relationship as we continue to be 'Sagicor Strong'."
"I have always admired Sagicor and what the brand stands for, and I am so proud and happy to be named brand champion of this truly amazing company," Tessanne said.
Chin's role as brand champion at Sagicor is expected to last over the next two years, at least, and will see the international songbird appearing in various television and print commercials.