Grange wants Jamaica to tap into sports goods market
Minister of Culture, Gender, Entertainment and Sport, Olivia Grange, says Jamaica should consider carving out a niche market in the sports goods industry, which includes items such as equipment, accessories, and apparel.
Giving the keynote address at a two-day Inter-Regional Conference on the Strategic Use of Intellectual Property in Sport which opened in Kingston yesterday, Minister Grange said Jamaica could also consider marketing itself as a Sport Destination Country similar to Dubai.
Grange says although the strength of the Jamaican Brand is unquestionable, the country has not developed and executed strategies to ensure that it maximises the investment made in developing the unique Jamaican sport brand.
She says a conference on intellectual property in sport is an opportune time for discussions on sport and Brand Jamaica.
Meanwhile, the Ministry of Industry, Commerce, Agriculture and Fisheries has committed to working with the Sport Ministry to advance the role of intellectual property rights in the business of sport in Jamaica.
Director General in the Ministry, Vivian Brown, who delivered remarks on behalf of Minister Karl Samuda said sport had contributed significantly to the estimated US$35 billion annual value of Brand Jamaica.
Brown pointed out that the country still faced challenges with effectively monitoring and protecting Brand Jamaica from exploitation by some in the global marketplace.
However, he says despite this, the business of sport has to be a part of any conversation about intellectual property rights and protection as it plays an important role in the monetisation of the industry.
He added that even as Government provided the facilities through agencies like the Jamaica Intellectual Property Office (JIPO) and JAMPRO to address the exploitation of Brand Jamaica, part of the solution must also come from a deeper understanding by consumers and businesspeople of the value of branding and labelling in protecting IP assets.
The two-day IP and Sport Conference was organised by the World Intellectual Property Organisation in co-operation with the Ministry of Culture, Gender, Entertainment and Sport and the Jamaica Intellectual Property Office, an agency of the Ministry of Industry, Commerce, Agriculture and Fisheries.