Tue | Oct 23, 2018

Hospitality Jamaica Awards to recognise best resort town

Published:Friday | September 22, 2017 | 12:00 AM
Janet Silvera
Jamaica is a favourite tourist destination.

The now annual Gleaner Hospitality Jamaica Awards has introduced another new category for this year's event, 'Best Resort Town Experience', sponsored by the Port Authority of Jamaica.

Best Resort Town Experience was created to highlight resort towns that excel at exposing their visitors to indigenous, adventurous, and cultural experiences while providing a clean and harassment-free environment.

"Each resort town has something different to offer its visitors, and each resort town is renowned for something [unique]," Hospitality Jamaica coordinator Janet Silvera remarked. "However, what do the visitors experience when they go into these resort towns?"

According to Silvera, that fulsome experience of warmth, that feel of being welcomed, safety, fun, and gratification are essential to the visitor experience.

"Today's traveller is travelling for that experiential thing that can be touched, felt, and seen. People want to experience the best of what any destination has to offer," she added.

According to the Organization for Economic Cooperation and Development, cultural tourism is one of the largest and fastest-growing global tourism markets. Henceforth, Hospitality Jamaica's thrust this year to recognise the resort town that showcases and sells its town's distinctiveness - including the Jamaican experience - to their guests comes as no surprise.




Some of the other categories being awarded at this year's awards include:

- Best Family Resort

- Best Street Food

- Best Eco-Sustainable Resort

- Best Small Hotel/Bed & Breakfast

- Best All-Inclusive Hotel Under 300 Rooms and Over 300 Rooms.




- Entities nominated for each category - with the exception of Best Resort Town Experience - must be registered or licensed companies with the Jamaica Tourist Board or the Tourism Product Development Company.

- In addition, to qualify for nomination, Silvera indicated that all entities must be compliant with all applicable standards within the tourism industry and otherwise. The entities must be exceptional providers of customer service, so much so that it enhances the visitor experience.

- Entities nominated are also expected to have engaged in continuous upgrading and training of their staff. Additionally, they must have contributed significantly to the improvement in the quality of Jamaica's tourism industry. All nominated entities must have been in operation for a minimum of one year to qualify.

Nominations have been extended to next Monday, September 25. Any member of the public may nominate a qualified tourism organisation or entity. Nomination forms can be obtained by emailing hospitalityjamaica@gleanerjm.com or through the Gleaner's Facebook page.

The awards function will be held at the Montego Bay Convention Centre on Saturday, November 11, 2017.