Thu | Nov 23, 2017

Casper partners with American Airlines for good sleep

Published:Wednesday | October 4, 2017 | 8:30 AMJanet Silvera
Casper sleepwear on show at the American Airlines Media and Investor Day in Texas.

Fort Worth, Texas:

Engineered for comfort, boasting innovation with purpose, US sleep products manufacturer, Casper is American Airlines’ latest partner in the air.

As of December, customers seated in long-haul international and intercontinental first or business class and premium economy will have access to a suite of advanced sleep offerings designed by Casper’s award-winning engineering team, says the airline.

The announcement was made during the 2017 Media and Investor Day seminar at the Hilton in Grapevines in Fort Worth Texas last Thursday.

The partnership has been described as a major coup by American Airlines frequent flyers.

“The Casper sleep experience is like no other…extremely excited about the partnership,” stated Debra Lee, who travels with American Airlines on their long-haul routes frequently.

Lee further stated that the Casper bedding was life-changing. “Based on my personal experience with Casper, you don’t ever want to leave your bed.”

This observation has obviously not been lost on the USA’s largest carrier, as American Airlines will carry the full line, which includes a mattress pad, duvet, pillow, day blanket, lumbar pillow, pyjamas and slippers on its flights, with the offering varying based on the route.

According to the airline, Casper studied the travel environment for months to better understand the challenges of in-flight sleep. Casper’s sleep engineers then applied their renowned expertise in sleep research and sleep science to design innovative products specifically for air travel and made exclusive for their carriers.

“Customers and crew members who tried Casper on our flights said they loved it,” said Kurt Stache, the airline’s senior vice president for marketing, loyalty and sales. “Casper has set a new standard for premium sleep products and our new line showcases their attention to detail and design, and their commitment to providing the best possible for American Airlines customers.”

Founded in 2014, Casper has researched more than a dozen versions of the onboard pillow and tested it with a variety of fibres to find the perfect balance of support and breathability for customers, said the airline in a media release.

Inspired by performance outerwear, Casper’s signature duvet are created to provide comfort at all altitudes, and its sewn-through seams create small, rectangular chambers for a consistent distribution of air to stay fluffy and in place.

The airline said the designs were tested with customers on some of its longest flights, including Los Angeles, USA to as far as Auckland, New Zealand. The airline also depended on the expertise of some of its most frequent travellers, its flight attendants, for advice on fit, durability and comfort.

This is the first time Casper has applied its sleep expertise beyond the home to world travel. The company’s mission when founded was to improve sleep, while modernising the mattress industry.

“Our mission has always been to create products that help people dream their way to a better life,” Casper’s co-founder and CEO Philip Krim, was quoted as saying in the media release.

Casper products will be available on select routes including Boston to Los Angeles; New York John F Kennedy to Seattle; Miami to Seattle; Miami to San Francisco and US to Hawaii, among others.

These are in addition to traditional long-haul international and transcontinental routes.

janet.silvera@gleanerjm.com