Caribbean should seek to capitalise on Canadians visiting in off-season – CTRI official
A senior official of the Canadian Tourism Research Institute (CTRI) says the Caribbean should seek to capitalise on the developing trend which saw the region record an increase in the number of Canadian visitors during the off-season.
CTRI Senior Research Associate, Jennifer Hendry, made the call while addressing delegates attending the Caribbean Tourism Organization (CTO) sponsored State of the Tourism Industry Conference in Grenada.
She said over the past six seasons, traditional winter season tourist arrivals grew at an average rate of 1.8 per cent.
At the same time, summer season arrivals grew at an average rate of five per cent.
She says this shift presents an opportunity to further increase the region’s market share during those off season months.
Hendry says over two million Canadians have visited the Caribbean for the first six months of this year, representing a 5.2 per cent increase over the corresponding period last year.
She explains that 84 per cent of those who travelled to the Caribbean this summer live in Ontario and Quebec and these two provinces had a very unseasonably cool and wet summer.
She argues that the Canadians seemed to want to leave the country to actually experience summer in July.